This video is a SEO tutorial for beginners by Nathan Gotch, founder of Gotcha SEO. In the video, Nathan will show you how to use Semrush’s digital marketing tools to do his SEO research.
But first, what is SEO anyway?
What is SEO?
SEO stands for Search Engine Optimization. In digital marketing terms, It’s all about improving how your website shows up in search engines like Google. The higher you rank in search results, the more likely people are to visit your site.
There are a number of ways to improve your SEO. Some involve making your website itself more user-friendly and easier for search engines to understand. Others involve building up your online reputation by getting other websites to link to yours. In short, SEO is all about making sure your website is the best possible answer to someone’s search query.
What is the Four Pillars of SEO
The video outlines a proven SEO process in four pillars: keywords, technical SEO, content, and backlinks.
- Keywords: The first pillar is keyword research. You should identify keywords with high transactional intent and low competition. Nathan recommends using Semrush’s keyword difficulty tool to filter through keywords.
- Technical SEO: The second pillar is technical SEO. This refers to the foundation of a website that makes it crawlable and indexable by search engines. Using Semrush’s site audit tool you can identify technical issues.
- Content: The third pillar is content. You need to create high-quality content that is optimized for your target keywords. The speaker recommends using Semrush’s on-page SEO checker to identify areas for improvement.
- Backlinks: The fourth pillar is backlinks. Backlinks are links from other websites to your website. They are one of the most important ranking factors. The speaker recommends acquiring backlinks from high-quality websites that are relevant to your niche.
SEO Tutorial for Beginners
Overall, this video is a great resource for beginners who are looking to learn about SEO. Nathan provides a clear and concise overview of the four main pillars of SEO.
Resources:
Learn more about Semrush Digital Marketing Tools
Learn more about SEO? Take a look at this FREE SEO Principles course by Kyle Byers, Director of Organic Search at Semrush.: SEO Principles: An Essential Guide for Beginners
