How to Build an Email List People Actually Want to Be On
Email marketing remains a powerful tool for small businesses to connect with their audience. Building a quality email list is essential for successful email marketing campaigns. However, creating an email list that people genuinely want to be on is more critical than ever. In this article, we’ll explore strategies on how to build an email list that not only grows in size but also perceives value to both the business and its subscribers.
How to Build an Email List
1. Offer Valuable Content
The first and most important step in creating an email list people want to join is offering valuable content. If your emails provide information, insights, or offers that are genuinely useful, people will be more inclined to subscribe and stay engaged. Identify what your target audience needs and cater your content to address those needs. This could include educational content, exclusive discounts, or industry insights.
2. Use a Signup Incentive (Lead Magnet)
Offering an incentive can be a powerful way to encourage people to join your email list. You can provide a discount, video tutorials, free e-book or report, and access to exclusive content to entice potential subscribers. Ensure that the incentive aligns with your business and audience’s interests to attract the right people to your list.
Here are two places where you can get White-label PLR done-for-you lead magnets that you download, edit and give away to use as an incentives:
PLR Lead Magnets by Automated List Profits: https://plrleadmagnets.com
White-Label PLR Lead Magnets by Content Sparks: https://contentsparks.com/product/white-label-plr-content/plr-lead-magnets/
3. Create a User-Friendly Signup Process
Keep the signup process simple and user-friendly. Request only essential information, such as the subscriber’s name and email address. The easier it is for people to subscribe, the more likely they are to do so. Complicated forms with numerous fields can deter potential subscribers.
4. Implement Double Opt-In
To ensure the quality and consent of your email list, use a double opt-in process. After someone signs up, send a confirmation email with a link for them to click to verify their subscription. This extra step helps eliminate fake or mistyped email addresses and ensures that people genuinely want to receive your emails.
5. Personalize Your Emails
Personalization is key to engaging your subscribers. Address them by their name and tailor your emails based on their preferences and behavior. Segment your list to send relevant content to specific groups, increasing the chances of your emails being opened and read.
6. Be Transparent About Frequency
Clearly communicate how often subscribers can expect to receive emails from you. This transparency helps set expectations and reduces the likelihood of people unsubscribing due to an overload of messages.
7. Ensure Mobile Responsiveness
In today’s mobile-centric world, it’s essential that your email campaigns and signup forms are mobile-responsive. Ensure that your emails are easy to read and interact with on various devices, as this can significantly impact the user experience.
8. Promote Your Signup Form
Promotion is crucial to growing your email list. Place signup forms prominently on your website, blog, and social media profiles. Consider using pop-up forms, exit-intent forms, and slide-ins to capture the attention of website visitors.
9. Leverage Social Proof
People are more likely to subscribe if they see that others have already joined your list. Display the number of subscribers or include testimonials from satisfied subscribers to build trust and encourage more signups.
10. Encourage Forwarding and Sharing
Include a call-to-action in your emails that encourages subscribers to share your content or forward it to friends and colleagues. Word-of-mouth referrals can be a valuable source of new subscribers.
11. Analyze and Adapt
Regularly analyze the performance of your email campaigns and list growth strategies. Use analytics to understand what’s working and what’s not. Adjust your approach based on the data to continually improve your email list and the content you send.
Bonus Tips
How to build an engaged email list (That will actually get sales)
Getting a ton of newsletter subscribers is great, but getting subscribers who are engaged and eager to buy? Even better! In this video by Podia.com, Ben Toalson share’s tips for building an engaged email list of subscribers who are excited to purchase your products.
Conclusion
Building an email list that people actually want to be on takes time and effort, but the benefits for your small business are well worth it. A high-quality email list can lead to increased engagement, improved customer relationships, and ultimately, higher sales and revenue. By consistently delivering value and respecting your subscribers’ preferences, you’ll create an email list that’s a valuable asset to your business.
Resources
Here are some resources that may help you out with your email marketing journey
Automated List Profits: (PLR Lead Magnets)
>> https://plrleadmagnets.com
Content Sparks: (White-Label PLR Content)
>> https://contentsparks.com/product/white-label-plr-content/plr-lead-magnets/
Podia (digital Marketing Platform)
AWeber (Email Marketing Platform)
GetResponse (Email Marketing Platform)
>> https://www.getresponse.com
