How to Use Ubersuggest Audit Tool for SEO and Content Marketing

Ubersuggest audit tool allows you to get an insight into the strategies that are working for your competitors in your market.

Have you ever heard of the keyword audit tool Ubersuggest? If you haven’t, check out this video. If you have and want to learn more about it then this video by Neil Patel will show you How to Use Ubersuggest Audit Tool for SEO and Content Marketing.

Ubersuggest Audit Tool

Originally founded as a tool that scraped Google Suggest terms was acquired by digital marketing entrepreneur Neil Patel. Ubersuggest is a free (limited) and paid keyword tool that specializes in generating new keyword ideas for SEO (Search Engine Optimization) plus it can be a useful keyword tool for Pay-per-Click (PPC).

But a lot of people, especially if you are not familiar with it, don’t know how to use it correctly. Ubersuggest has a lot of cool features and gives you tons of data so you can get more traffic, create more content, and rank higher on Google.

Ubersuggest Audit Tool Features

The first feature within the Ubersuggest audit tool that Neil goes over is the Keyword Overview section.

The Keyword Overview section gives you data on any keyword that you’re looking for information on. You can put in a keyword, it’ll tell you the volume, the Cost-Per-Click (CPC), SEO difficulty, the paid difficulty, it even shows you how many back-links you need to roughly rank in the top 10.

Ubersuggest SEO Keyword Tool Keyword Overview

What is unique about the Ubersuggest audit tool is it shows you how many people are searching for the keyword on a mobile device versus a desktop device.

It will even tell you how many people click on the SEO results versus paid results, versus not clicking at all. It even tells you the age demographic information on what’s the age range of the people that are searching for this query.

Keyword Ideas Report

Now, if you dive into the Keyword Ideas Report, this will give you a laundry list of suggestions related to all the terms that you’re researching.

Ubersuggest SEO Keyword Tool Keyword Ideas Report

It tells you how difficult those keywords are to rank for, who’s ranking for them on the right side, how many links they have, how many social shares they have, it tells you everything you know to see if you could rank for that keyword, or it’s going to be hard or easy.

Content Ideas Report

The next report is the Content Ideas Report. This is not used by most people, but Neil recommends you spend more time here.

If you start typing in specific keywords, the Content Ideas Report will tell you all the popular blog posts that are popular based on that topic. And it doesn’t just break it down on social shares. It breaks down by social shares, backlinks, and estimated traffic.

And when you go down and click on the backlinks or the estimated traffic, it shows you all the keywords that that blog post ranks for, the position, the term, and even from the backlinks, when you click down on to View All, it’ll show you every single site and the anchor tags that are linking to that article.

Ubersuggest SEO Keyword Tool Content Ideas Report

But the Content Ideas Report will show you what’s popular, and just outdo them, create something that’s 10 times better.

Ubbersuggest Traffic Analyzer

Now, the next section of the Ubersuggest audit tool is Traffic Analyzer. You can put in any domain name like, and it’ll show you the traffic that that site’s getting from Google over time. Now, what’s interesting about this report is, not only does it show you the traffic over time, it shows you how many keywords that site ranks for overtime as well.

Now, scroll down and click to Top Pages.

Top Pages will show you any of the top pages on any given domain name. You can click to see the keywords that someone ranks for each of those pages because it gives you estimated visits, and when you click to View All, you’ll see all the keywords. The same goes for the backlinks, you can see all the backlinks, and the keywords that any given page ranks for, and you can keep going to next page to next page, and see all the pages on any given domain name.

Ubersuggest SEO Keyword Tool Top Pages

There’s also the Keywords Report in the Traffic Analyzer. If you put in a domain name, it’ll show you all the keywords that a URL ranks for.

Site Audit Report

Now, the next area of Ubersuggest is the Site Audit Report.

You can put in a URL, and it’ll tell you all the SEO issues of the site. It breaks down, in the recommendations area, based on errors and recommendations, what you should focus on.

Ubersuggest SEO Keyword Tool Site Audit Report

It puts the information at the top that will have the highest impact and is the easiest to implement.

Ubersuggest Backlink Report

The last section of Ubersuggest is the Backlink Report. Put in the domain name, it’ll show you the backlink growth over time.

This will tell you each of the links for that page, or that whole domain.

The dashboard allows you to add a project. This allows you to track your SEO progress.

Is your traffic going up, is it going down? It even tracks your rankings on a daily basis and tells you are your rankings going up or down, and it sends you a report.

Ubersuggest SEO Keyword Tool Backlink Report

It even crawls your website for SEO errors on a weekly basis and tells you what you need to fix.

And it even looks at your competition and tells you if you’re doing better than them, or worse than them.

Ubersuggest Audit Tool Video Tutorial


As you can see, the Ubersuggest audit tool has many cool features you can use to help you with your SEO, PPC, and when creating your blog content.


Other SEO & PPC Keyword Tools

Google Keyword Planner:

SEMRush: SEO Toolkit


MOZ: Moz Free SEO Tools



Carl Kmetz
Founder of eBiz Nation, Carl has been a website developer, digital marketer and, SEO strategist since 2004 helping entrepreneurs and small business owners grow their business on the Internet.


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