SEO or Social Media Marketing – Which One is Right for Your Business?
Search engine optimization (SEO) and social media marketing (SMM) are two of the most important aspects of digital marketing. Both can help you reach new customers, increase brand awareness, and drive traffic to your website. But which one is right for your business? SEO or Social Media Marketing. We’ll compare both strategies to see which option is best for your business.
Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business.
There are also those who focus their attention entirely on building a social media following without spending any time on SEO.
Let’s compare both strategies.
What is SEO Anyway?
SEO or search engine optimization, is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first results that they see.
There are a number of things you can do to improve your website’s SEO, such as:
- Creating high-quality content that is relevant to your target audience.
- Using relevant keywords throughout your website.
- Building backlinks to your website from other high-quality websites.
SEO can take time to see results, but it is a long-term investment that can pay off handsomely. When done correctly, SEO can help you attract a steady stream of qualified leads and customers to your website.
What is Social Media Marketing?
Social media marketing is the process of using social media platforms to promote your business. When done correctly, social media marketing can help you build relationships with your target audience, increase brand awareness, and drive traffic to your website.
There are a number of social media platforms that you can use to market your business, such as Facebook, Twitter, Instagram, and LinkedIn. Each platform has its own unique audience and strengths, so it is important to choose the platforms that are most relevant to your target audience.
Marketing on social media platforms can be a quick and effective way to reach a large audience. However, it is important to be consistent with your social media marketing efforts in order to see results. You should also be prepared to invest time and resources into creating high-quality content that will engage your audience.
Targeting an Audience
To bring in relevant traffic and sales, it’s important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms.
Most social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche.
SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot target a specific demographic.
How Much Effort Is Involved?
To ensure a return on investment, you’ll want to consider how much effort is required to promote your content via social media and SEO.
With social media, you’ll have to plan and post regular content on one or more platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis.
Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each day.
SEO, on the other hand, will require work and it takes time, but once you start to rank your web pages, there will be less ongoing work involved.
Which Content Should You Use?
Whether you are performing SEO or social media marketing, you’ll need to create content. The type of content you create will make a big impact on your traffic and whether your audience engages with it or not.
When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred.
For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website.
Which is Better – SEO or Social Media Marketing?
So, which one is right for your business? SEO or social media marketing?
The answer is simple, do both!
SEO and social media marketing are complementary strategies that can work together to help you achieve your marketing goals. SEO can help you attract new customers who are already interested in what you have to offer, while social media marketing can help you build relationships with those customers and encourage them to take action, such as visiting your website or making a purchase.
The best way to get the most out of both SEO and social media marketing is to create a comprehensive marketing strategy that includes both channels. With a well-executed strategy, you can reach a wider audience, increase brand awareness, and drive more traffic to your website.
Here are some additional tips for using SEO and social media marketing to grow your business:
- Create high-quality content that is relevant to your target audience.
- Use relevant keywords throughout your website and social media posts.
- Build backlinks to your website from other high-quality websites.
- Be consistent with your social media marketing efforts.
- Invest time and resources into creating high-quality content.
- Track your results and adjust your strategy as needed.
Search engines nowadays use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too.
You’ll see the most benefits from incorporating both SEO and social media marketing into your online marketing efforts.
On your website/blog you should write long informative articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted.
Then, on social media, post a link back to your new article and explain what the article is about. If people find it to be interesting and valuable information, they will share your content to their friends and colleagues.
Hopefully this answers the big question. SEO or Social Media Marketing. By following these tips, you can use SEO and social media marketing to reach new customers, increase brand awareness, and drive more traffic to your website.