Are you new to SEO? Are you an SEO beginner? No need to worry because in this SEO For Beginners Video Nathan Gotch of Gotch SEO is going to walk you through the 4 core pillars of every successful SEO campaign.
But First, What Is SEO?
SEO stands for “Search Engine Optimization” and it’s the process of getting your website to the top of Google’s organic search results.
This process of SEO has four core pillars of success:
- Keywords
- Technical
- Content
- Backlinks
Lets take a look at each one.
1. Keywords
Keywords are the lifeblood of any SEO campaign. Knowing how to choose the right keywords can be the difference between success and failure.
In this video, Nathan will walk you through the process of choosing the best keywords for your company and your specific situation.
For in-depth keyword research training watch this video: Keyword Research
Once you have found your keywords, you need to optimize your site’s technical performance.
2. Technical
Don’t worry about the word “technical” because it’s actually quite simple once you know what you’re looking for. The objective of technical performance optimization is two-fold:
- First, we want Google to crawl our pages and index them quickly and efficiently.
- Second, we want our website to have an amazing User Experience (UX).
Nathan show’s you what to look for and how to optimize both elements in the video.
Once you’ve found the right keywords and optimized them for UX, it’s time to move on to the most critical step:
3. CONTENT
Content is the foundation of SEO. You should spend the majority of your time creating and optimizing SEO-friendly content. SEO-driven content.
Here’s the key:
You should always optimize BEFORE you create (explain why in the video.)
And last, but not least:
4. Backlinks
You can hit all the previous pillars with ease, but you won’t be able to do it without backlinks.
What is a backlink?
A backlink is a link from another website or page on your website to your website.
Google views backlinks as “votes”.
The more votes your page gets, the more trust Google will have in your site.
How does a good backlink look?
Check out the video below to find out!
SEO For Beginners Video
Watch the entire video because Nathan is going to prove that 99.9% of people do this one SEO action completely backward.
NEXT STEPS…
Watch the keyword research training video: Keyword Research Training
